Ads aren’t really what I do, but I was introduced by a broadcaster friend to this fledgling ad agency who were really magazine graphic designers asked if they could make a TV ad and said “of course”! But they didn’t really have the budget to go down the route of spending the usual kind of fortune on it.
So I made it undirected from the kit of parts they gave me, which was a lot of bike and product footage, the static graphics, the music and the script. I also did all the sound design and mixing, and successfully delivered the final product to the ad world’s very exacting acceptance procedures.
abradacamera 